Warzone Mobile is Officially a Revenue Flop; Here’s Why It’s Struggling Against COD Mobile
Over its first six months, Warzone Mobile only pulled in around $13 million which falls way behind when compared to CODM's revenue at the same timeframe.
Image via Activision
Warzone Mobile, the mobile version of the popular battle royale game, has been facing significant challenges since its launch earlier this year. Despite being backed by the powerhouse Activision, the game has failed to meet revenue expectations, generating only $13 million in its first six months. This is a stark contrast to the success of Call of Duty: Mobile, which made a staggering $144 million in the same timeframe.
What’s Holding Warzone Mobile Back?
The biggest problem of Warzone Mobile is its poor optimization. Several players, especially on Android devices, have claimed a lower FPS performance along with overheating issues. A few mid-range phones were running the game more fluently than flagship devices, which is quite unusual. Also, the servers were also problematic because many players in some regions were experiencing higher ping and laggy gameplay due to unavalibility of servers close to their location.
Comparison with Call of Duty: Mobile
The contrast between Warzone Mobile and Call of Duty: Mobile stands out from the onset. While Warzone Mobile managed to bank $1.4 million in consumer spending during its first four days, Call of Duty: Mobile had managed to get as much as $17.7 million in one week. Now, such a huge variation shows the issues Warzone Mobile is facing in retaining and attracting players.
Also Read: New Device Requirements for COD Warzone Mobile in 2024: What You Need to Know
Room for Improvement
Despite the problems, there is hope for the game. With solutions to the optimization problems, high performance servers, and considering opinions from the community, it can certainly be one of the major players in the FPS mobile market. This will increase the sales of in-game items and increase revenue.
Read More: Top 25 Gameplay Changes You Must Know in COD Mobile Season 10 (2024) 5th Anniversary Update
Warzone Mobile's ride has been pretty bumpy and it might already be too late for a comeback. If the right adjustments are made, improvements happen, and it is done correctly , the success that most people expected initially may still be attained. Only time will tell if Activision and the developers can get things back on the right track and set Warzone Mobile to succeed.
