Global Kartel partners with Ampverse DMI for College Rivals Season Two; set to elevate India’s premier gaming & entertainment collegiate IP

Global Kartel, India’s leading marketing and advertising agency, has joined forces with Ampverse DMI for the second season of their innovative IP College Rivals, India's premier esports and entertainment college talent hunt.

Positioned as India's largest esports talent hunt, College Rivals seamlessly blends music, pop culture, and comedy to create a unique experience. With Global Kartel and its youth marketing arm, BoomPanda on board, the IP will benefit from comprehensive marketing expertise and innovative strategies tailored to engage the youth demographic.

Moreover, Global Kartel has a rich background of collaborating with over 100+ clients on more than 1000 projects, including prominent brands like Paytm Insider, Zomato, Nodwin Gaming, Groww, EatClub, ZEE Entertainment, Rapido, Amazon Pay, and Colors Infinity. Their contributions to the success of major events such as Dreamhack, NH7 Bacardi Weekender, Zomaland and Sunburn ft. Martin Garrix India Tour showcases their ability to drive large-scale initiatives and pioneer the student ticket category in the Indian entertainment industry.

By leveraging the expertise of Global Kartel, Ampverse DMI looks to ensure maximum participation, enhance audience engagement, and boost brand visibility for College Rivals Season Two.

Since its inception, College Rivals has connected college students’ passion for gaming with their aspiration to become professional players. Its first season garnered over 100 million views and attracted 92,000+ participants across five cities and 25 colleges.

Season Two promises to be even more spectacular, with Global Kartel designing and executing on-ground activations and youth marketing campaigns across 50+ colleges in 20 cities to ensure high levels of participation and excitement. Players will compete in popular games such as BGMI, Valorant, and EAFC 24, vying for a total prize pool of INR 50 lakhs.

With College Rivals Season Two already underway, the partnership between Global Kartel and Ampverse DMI promises to set new standards in collegiate esports and entertainment.